GSMA Outlines Additional Keynote Speakers, Programme and Event Updates
London: The GSMA today announced further details of MWC Barcelona 2020 activity, including additional keynote speakers, participating companies, programmes and events. MWC Barcelona will take place 24-27 February 2020, with events across Fira Gran Via, Fira Montjuïc and La Farga L’Hospitalet.
“Our vision at the GSMA is to unlock the full power of connectivity so that people, industry and society thrive. The MWC20 theme of ‘Limitless Intelligent Connectivity’ features how 5G, Artificial Intelligence, Internet of Things and Big Data are doing just that,” said John Hoffman, CEO, GSMA Ltd. “MWC Barcelona continues to lead as the world’s ‘must-attend’ industry event where over 100,000 participants will explore and experience how the mobile industry will continue to transform our everyday lives.”
Additional Keynote Speakers Confirmed
The GSMA announced several new keynote speakers for the four-day conference programme, representing companies across the mobile ecosystem and adjacent industry sectors. Newly confirmed speakers include:
- Tony Fernandes, Group CEO, Air Asia Group
- Poppy Gustafsson OBE, Co-CEO, Darktrace
- Maria Teixidor i Jufresa, Director, FC Barcelona Femení
- Eugene Kaspersky, CEO, Kaspersky
- Rosa Whitaker, President, Mercy Ships
- Katica Roy, CEO & Founder, Pipeline
- Jim Whitehurst, President and CEO, Red Hat
- Kurt Azarbarzin, President and CEO, Verb Surgical Inc.
- Pat Gelsinger, CEO, VMware
For more information on the conference, visit www.mwcbarcelona.com/conference-programmes/.
Women4Tech Summit Speakers
Back for its fourth year with a renewed and expanded focus, Women4Tech Summit will showcase the trailblazing individuals and organisations who are advocating for making diversity and inclusion a business imperative. The Women4Tech Summit will provide hope for under-represented individuals equality and a series of inspiring case studies in workplace equality diversity and authentic leadership. We are excited to announce some of the first confirmed Women4Tech speakers including:
- Dana Eaton, Senior Managing Director for Communications, Media and Technology Europe, Accenture
- Isabel Ferrer de Casacuberta, EMEA Marketing Director, Dolls Portfolio and Barbie Franchise, Mattel
- Kirti Lad, Executive Director, Meraki Executive Search and Consulting Limited
- Peko Wan, Chief Ecosystem Officer, Pundi X
- Vicki Mealer-Burke, Chief Diversity Officer, Qualcomm
- Mary Clark, CMO, Synchronoss
- Aparna Khurjekar, SVP Customer Experience and Transformation, Verizon Wireless
Discover the Power of Diverse Thought
We are proud to premiere a brand new set of topics on the Summit agenda this year where a set of exciting additions of inclusion topics are added:
- Calling out Unconscious Bias in Business;
- Understanding the Business Imperative for LGBTQ Equality in the Workplace;
- Realising the Benefits of Incorporating Neurodiversity and Disability Into The Talent Pool;
- Authentic Leadership Lessons to Inspire and Empower Underrepresented Groups;
- Addressing the AI Diversity Crisis; and
- Fairer Funding for Female-Led Start-Ups and The Rise of Femtech In the Fight for Equality.
Joining Official Summit Sponsor Accenture and Supporting Summit Sponsor Synchronoss, is Roundtable Sponsor Red Hat and partner CBS Interactive Tech. For more information, visit www.mwcbarcelona.com/experiences/gsma-women4tech/.
GSMA Leading the Way
In addition to the 2019 edition of MWC being officially certified as carbon neutral by AENOR International, which secured MWC Barcelona’s position as the world’s largest carbon-neutral tradeshow, the event has now been recognised, for a fourth time, as the Guinness World Record holder for the Largest Carbon Neutral Trade Show. For MWC Barcelona 2020, the GSMA is focused on further reducing the environmental impact and carbon footprint of the event, offsetting any outstanding emissions as necessary. For more information, visit www.mwcbarcelona.com/about/about-the-gsma/environmental-programme/.
The GSMA’s successful BREEZ (Biometric Recognition Easy Entry Zone) contactless entry solution returns for a second year. The opt-in enrolment service provides attendees with frictionless access to the event through any BREEZ perimeter access lanes and eliminates the need to show identification or have badges scanned in order to enter the event. In its first year, more than 40 per cent of attendees used the service to enter MWC19.
4YFN has launched a series of vertical hubs that each include a start-up showcase, targeted networking and a one-day summit to help investors, corporations and entrepreneurs to navigate and benefit from 4YFN. The hubs include the Fintech Hub sponsored by Mastercard, the Health and Wellness Hub with partner ECHAlliance and the Intelligent Connectivity Hub, sponsored by Telefonica.
The first speakers at 4YFN are announced as:
- David Siegel, CEO, Meetup
- Valentin Stalf, Co-founder and CEO, N26
- Anne Boden, CEO, Starling Bank
xside Presents Internationally Acclaimed Musicians
The new xside experience, a collaboration between 4YFN, Sónar and MWC to explore the role that technology, design and innovation play in the future of creativity, cultures, and business – presents artists as both speakers and performers for its first event. Internationally acclaimed DJ, producer and technologist, Richie Hawtin, will deliver a keynote exploring the boundaries of creativity and technology, while acclaimed house music artist and fashion designer, Honey Dijon will be among the DJs performing at xside Night from 18:00 at Fira Montjuic each evening. Other recently confirmed artists include French house sensation Folamour and the UK’s urban music trendsetter Jamz Supernova, among many other names.
New Partners and Sponsors Announced
For over a decade, companies from across the mobile ecosystem have delivered partner programmes at MWC Barcelona. Offering attendees, the opportunity to engage with, and gain insights from, some of the top thought-leaders in the industry as they share their vision on a variety of complex ecosystem challenges. For the first time, Tech Mahindra will join MWC and in collaboration with the GSMA present a manufacturing summit entitled ‘5G the NxT of Manufacturing’ additionally they will also be hosting the first Manufacturing Pavilion in Hall 8.0, where they shall be demonstrating the mini-factory and networks of the future.
New partners include Accenture, AWS, Geekpark, Google Assistant, GTI, Latvijas Mobilais Telefons, mSchools, Quiet Media, realme, SAP, and Afilias. Elastic Path, fonYou, Royole and Telecommunications Industry Association will hold Power Hours. For more information on how to host a partner event, please visit https://www.mwcbarcelona.com/become-a-partner/.
The GSMA announced several new exhibitors for MWC Barcelona, including Amazon, China Information and Communication Technologies Group, Flex, Hyundai, ServiceNow and Vivo. Several new industry and regional pavilions were also announced: Telecom Infra Project Pavilion; Russian and Italian Pavilions and additionally, new sponsors were revealed: Garden Sponsors LINK Mobility and Tappy Technologies and Official Digital Planet Sponsor is the Government of Catalonia.
For the 5th year, MWC Barcelona will again offer attendees six focused Topic Tours, led by industry experts. Each tour will take attendees through the show floor to visit unique exhibitor stops and learn about the topic from thought leaders. Topics are 5G, Artificial Intelligence (AI), Internet of Things (IoT), Marketing Technology, Retail & Digital Commerce, and What’s Hot at MWC.
Newly announced Topic Tour Partners include:
- Chris Reece and Mark Harms from Award Solutions, Inc. leading the 5G and IoT Tours
- Maggie Tinsley and Doug Chavez from Geometry Global leading the Marketing Technology and Retail and Digital Commerce Tours
- Ben Gauthier and Manolo Almagro from Stratacache, Inc. leading the Transformative AI and What’s Hot at MWC Tours
More information, including how to participate in a tour, is available at www.mwcbarcelona.com/experiences/topic-tours/.
Get Involved at MWC Barcelona 2020
For more information on MWC Barcelona, including how to attend, exhibit or sponsor, visit www.mwcbarcelona.com. Follow developments and updates on MWC Barcelona on Twitter @GSMAEvents using #MWC20, on our LinkedIn MWC page https://www.linkedin.com/company/gsma-mobile-world-congress or Facebook at https://www.facebook.com/mobileworldcongress/. Follow other GSMA news and activity on Twitter @GSMA.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.
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GSMA Press Office
Innovative breakthroughs are happening every day in the tech and mobile world, which makes it challenging to pinpoint exactly what topics we’ll be concentrating on this year. With all this mind, our content team spent the past few months diligently researching the most cutting-edge and impactful topics for MWC Barcelona 2020. The next era in technology is limitless intelligent connectivity and we have created seven core topics that support this below.
Sort through the event topics in our agenda to find the conference keynotes, track sessions, partner events, tours, and seminars that are most relevant to you. Here is a small overview of the topics:
With a market projected to reach $70 billion by 2020, artificial intelligence is poised to have a transformative effect on consumers, enterprises, and governments around the world. AI will explore the real potential of AI, how we must manage such a profound technological revolution and its impact on our professional and personal lives.
Connectivity: The 5G Era – Sponsored by Deloitte
Connectivity: The 5G Era at MWC 2020 aims to highlight how next-generation networks will form the basis of wide-reaching value creation and economic impact. We will take a broad look at the enterprise connectivity ecosystem, from implementation, to use cases, scalable platforms, business models, spectrum, regulation, and investment to the business and cultural challenges of working with new and diverse markets/industries. Realising the full potential of global connectivity is both complex and challenging, but the opportunity is near limitless in its application and impact.
Customer engagement has been a key battleground for brands, service providers and governments for decades, but its evolution and importance has accelerated in recent years driven by the internet, mobile and then smartphones. Customer Engagement will look at examples across all industries, to understand how you can set the benchmark for customer engagement, retain and gain customers and grow revenue.
Industry X: IoT – Sponsored by Citi
Using a blend of new technologies like industrial IoT, big data, analytics, AI, robotics, 3D printing and machine learning, industries can unlock new revenue and engagement models with customers, employees and partners. Industry X: IoT will examine the challenges, opportunities, scalability and limitless potential of Industrial IoT and Digital Transformation.
Media & Entertainment
As the appetite and expectation for AR, VR and other forms of richer immersive content grows, the impact on networks, event venues and overall consumer engagement will grow, presenting huge challenges to everyone involved in these now intertwined industries. Media & Entertainment examines the challenges, the revenue models, as well as the relationship between consumption growth and network capacity.
The world needs, now more than ever, our sector to be a fundamental contributor to creating a safe, clean and equitable world for all. Our Planet will discuss the connected technology industries responsibilities to the environment and underserved people, including the unconnected and accessibility for the disabled, among others.
Security & Privacy
Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Security & Privacy analyses the growing responsibilities required to create the right balance with consumers, governments, regulators and industries.
Take your part in #MWC20
“Mobiles are now used by two thirds of the world’s population and global smartphone adoption will reach 80% by 2025.”
Source: GSMAi, Mobile Economy 2018
Mobile connectivity is transforming the planet and shedding light on future innovations that will change how we think about technology. Our event brings together the latest trends from more than 2,400 leading companies, with a highly-rated conference programme assembling today’s visionaries to explore the hottest topics influencing the industry. With a successful 2019 in the books, we look forward to welcoming you to our 2020 event in February.
See what happened in 2019
Download the 2019 Post Event Report and learn why the disruptors of the future unite at MWC
MWC Barcelona features extensive learning opportunities from dozens of partner-led programmes, GSMA seminars, summits and more. Everything you need to know about the industry, today and beyond, can be found here. With over 109,000 key decision-makers expected to attend, MWC promises to expand your professional network and help you achieve your goals.
Over the four days in Barcelona, we expect to see big name exhibitors, partners, enthusiastic sponsors and press. Be a part of action to get more leads for your business, this is where you NEED to be at!
A playground for tech enthusiasts – MWC Barcelona will immerse you into an interactive experience of hands on workshops to in-depth learning platforms. Join us on this four-day adventure filled with networking, education and cutting-edge exhibition. Registration will be open soon, but in the meantime learn about the different programmes and features we offer to start building your agenda.
Education in Motion
Our conference agenda is meticulously crafted from months and months of research so that we can present some of the most sought-after topics in the tech space today. You’ll also see some of the brightest leaders on the Barcelona stage. They share insight and inspire, it’s one of the best places you can learn about the industry, period.
Gain a new perspective on the cutting-edge products and services through our extensive exhibition. Take a long stroll through the exhibition halls to see a multitude of exciting device launches, innovation at work and futuristic ideas that also be present.
Say hello – Networking
At MWC, networking is GAME on. Build your professional contacts through various networking activities from specific events to mingling over a cocktail or two in the gardens.
The Startup Life
Startups, investors and companies converge at 4YFN. A startup movement that brings the movers and shakers together for three days of invaluable connections and launching new business ventures together.
Celebrate the Future
Immerse your senses in innovative imagination at xside. Discover interactive experiences of technology, design, music and art where pioneers and thinkers from converging worlds discuss the future of creativity and tech. This new & unique event takes place at 4YFN at Fira Montjuïc, in parallel to MWC Barcelona. Join us in Barcelona, start building your journey now.
As we look forward to 2020, let’s take a step back to appreciate all the awesomeness of 2019.
Under the theme of Intelligent Connectivity, MWC19 flourished. In fact, more than 109,000 professionals from around the world gathered in Barcelona to discuss current and trending topics in the mobile industry.
With a focus on Intelligent Connectivity, MWC Barcelona focused on eight specific industry themes; Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust and The Future. CEOs, senior executives and thought leaders from mobile operators and adjacent vertical industry organisations around the world, gathered to explore these themes while discussing key developments in the broad mobile ecosystem and their impact.
Across 10 halls and at Fira Gran Via and Fira Montjuïc, exciting companies from across a wide spectrum of industries showcased their products, technologies and services via exhibition stands and hospitality spaces. The exhibition included everything from 5G products and services, connected cars, VR, AI, IoT devices, new handsets and ingenious app ideas, privacy protection and backend solutions were on display. Visitors also explored and experienced immersive demonstrations of the most cutting-edge mobile enabled products and services in the world today at Innovation City.
For a sixth year, MWC hosted the 4 Years from Now (4YFN) programme at Fira Montjuïc. This pioneering programme, jointly developed by Mobile World Capital Barcelona and the GSMA, brought together a huge community of 23,000 attendees representing start-ups, investors and the wider mobile community for exhibition, education and networking opportunities.
Not only did attendees gain an unmeasurable amount of knowledge from the conference, seminars, summits, workshops and other features but many grew their professionals’ circles increasingly at the event through various networking opportunities.
Looking back to 2019 makes me realise that the best is yet to come. For more details on what unfolded in 2019 check out the Post Event Report here. See you all in 2020!