Wendy Bauer

General Manager, AWS Automotive

Wendy Bauer

Speaker Bio


Wendy Bauer joined Amazon Web Services in October 2019 and leads the Global Automotive organization. In this role, Wendy is responsible for supporting the worlds largest Automakers, suppliers, and auto tech companies to accelerate their digital transformation journey while maximizing value creation. Prior to AWS, Wendy held leadership roles at Microsoft as Worldwide Manufacturing & Energy Business Strategy Leader and General Manager – US Industry. In these roles, Wendy was responsible for building the Industry GTM Strategy and accountable for accelerating commercial execution in achieving both near-term business growth and strategic customer partnerships. Her management responsibilities included engaging with c-level executives, supporting their digital transformation and innovation strategies, along with maturing industry-relevant alliance partner relationships to accelerate Industry GTM execution success. Prior to Microsoft, Wendy spent over 20 years in the automotive industry in leadership roles across both OEMs and Tier 1 suppliers. Her experiences spanned Sales, Product Strategy & Business Development, Engineering, Purchasing and Quality. Her business success has come from strong focus on market leading innovations, strategic partnerships, customer obsession and operational discipline and execution. Wendy holds a Master of Business Administration degree from Indiana University – Kelley School of Business, a Master of Science in Engineering from Purdue University and Bachelor of Science degree in both Electrical and Mechanical Engineering from Kettering University (formerly GMI Engineering & Management Institute).