Ventura Barba

CEO , Advanced Music SL

Ventura Barba

Speaker Bio


Ventura is the CEO and partner at Advanced Music S.L. a leading cultural promoter and events company headquartered in Barcelona, the parent company of Sónar Festival, Sónar+D, OFF Sónar and SónarKids, among other events. Advanced Music creates prestigious events across the genres of electronic, dance, avant-garde and urban music, and the related industries of creative technologies, visual arts and entertainment. Advanced Music projects share a focus on cultural experience, cutting edge arts and technological innovation. As one of the first festivals in world to focus on electronic music, Sónar enjoys a high profile within the industry, acting as a strong professional hub during and around the festival. Ventura holds a degree in law from Universitat de Barcelona and a MBA from Universidad Autónoma de Madrid.  In the academic sector, he is a co-founder and member of the academic board of the Institute for Internet Development (ISDI) as well as a mentor of the IMPACT accelerator