Usha Raghavachari is Lab Director for D-Ford, the Global Innovation ‘start-up lab’ focused on developing human centred design inside Ford Motor Company. Usha has responsibility for Labs based in London (UK), Sao Paulo (Brazil) and Melbourne (Australia).
Previously, based in China, Usha led the Marketing and Product strategy for Ford APAC’s Battery Electric Vehicle portfolio for three years. Prior to that she held the role of Marketing Communications Director for Ford of Europe with responsibility for the Consumer Communications, Social Media, Events and Experiential, Media and Analytic teams.
Usha joined Ford Motor Company on the Marketing graduate programme and progressed her career with an impressive range of Marketing, Strategy, Product Launch and Communications roles in Europe and Dearborn, Michigan.
In her current D-Ford role, Usha is passionate about developing deep human insights to drive the creative process. She loves solving problems and creating new possibilities (new products, services, experiences and new ventures) that delight Ford customers and transform the future of Ford.
Usha was born in Chennai, India, and moved to London at the age of 5. She has an Executive MBA from Warwick Business School and was also part of the W50 Global Leadership Programme (UCLA) in 2013. In her spare time Usha can be found scaling mountains and exploring the outdoors in far flung parts of the globe.