Susana Esteban is a world-renowned expert in blockchain, crypto assets, DeFi, NFTs, Web 3 and the metaverse. Throughout her career, she has provided advice in finance, retail, supply chain, healthcare, insurance and real estate sectors, amongst others.
Susana’s diverse, hands-on experience enables her to provide clients with strategic guidance in digital assets underpinned by practical solutions which can be operationalized for enterprises. She can pinpoint the disruption in their industry, perform technical ad operational assessments, develop tokenomic models and lead the implementation of Blockchain technology. She has experience in creating tokens and NFTs, defining utility and life-cycle models, and leading the deployment and instruction of smart-contracts. Susana regularly develops go-to-market strategies for the metaverse, including x-2-Earn models.
Before joining FTI, Susana founded and led an independent advisory firm specializing in Blockchain and Digital Assets, in 2015. She is also a founding member of INATBA (International Association of Trusted Blockchain Applications) and the Oxford Blockchain Foundation. She is a globally recognized leader in this space and has spoken in over 50 conferences and podcasts due to her unique expertise and depth in the industry. Ms. Esteban has held previous leadership roles in various industries across Germany, Spain, Italy and the UK, and is fluent in English, German, Spanish, French and Italian.