Shawn McKell

Head of Platform Strategy, Doconomy

Shawn  McKell

Speaker Bio


Shawn is American, currently based in Stockholm, headquarters for Doconomy. 



As Head of Platform Strategy at Doconomy Shawn is responsible for the overarching strategic integration of data and services, with the aim of delivering a universal scoring system for quantification of the environmental impact of all consequences related to our consumption behavior.  From demand driven production and delivery of products and services to financial transactions and investments.  This includes tools and services that support both product and services providers as well as consumers in bringing about immediate and impactful change.



Prior to Doconomy Shawn has held a number of senior strategy roles within the WPP network of agencies (Ogilvy, Grey and Brand Union) as well as creative and conceptual strategy roles related to product and services innovation at Sapient (now Publicis Sapient) and Microsoft.