Sarah Buschmann

Director, Digital Capability Building, Virgin Media

Sarah Buschmann

Speaker Bio


Sarah Buschmann is Director of Digital Capability Building at Virgin Media O2, one of the largest converged mobile & broadband operators in the United Kingdom.





Building up digital practices in green field settings in different industries, Sarah is experienced in creating digital capabilities within the technology and product space, enabling sales, care and xsus to thrive digitally. From setting up an agile practice to ensuring an optimised user experience, from creating an app strategy with focus on user engagement to building the capability of a centralised customer communication, Sarah ensures a data driven and customer centric approach, pushing for automation where possible.



Coming from an entrepreneurial and digital pure play background, she drives the set-up of a digital habitat (and best practices) from evolution to establishing a digital first culture, creating a stream of constant innovation in building future capabilities. Sarah holds an MBA from Kellogg University in partnership with WHU and IIM, has studied in the UAE, the US, China and India as well as Germany and is a passionate evangelist for all things digital. Outside of VMO2, Sarah is working as a Birkman coach helping individuals succeed with their personal lives, finding the difference and overlap between their strengths and their needs and is an advocate for women in business.