Raffaele Annecchino is President & CEO of ViacomCBS Networks International (VCNI). Based in Madrid, Annecchino reports to Bob Bakish, President and Chief Executive Officer, ViacomCBS.
In his role as President and CEO of VCNI, Annecchino oversees all of ViacomCBS’s media networks and related businesses outside the U.S., including a diverse portfolio of top pay TV entertainment brands and broadcast networks across six continents. These include Channel 5 in the U.K., Telefe in Argentina, Network 10 in Australia and Colors in India through a joint venture with Viacom18. Annecchino also oversees ViacomCBS’s portfolio of international streaming products Paramount+, Pluto TV and Noggin.
Annecchino joined MTV Networks International in 1997 as Distribution Manager. In 2002 he was made General Manager of MTV Spain and later Iberia. In 2013, he was promoted to President of Viacom International Media Networks’ Southern Europe, Middle East and Africa cluster, a role that was further expanded in 2016 with the addition of the GSA and BLX territories in Europe and again in 2020 with the addition of Northern and Eastern Europe and Asia.
Before joining ViacomCBS, Annecchino held positions at Turner International, Cartoon Network and CNN. Annecchino holds a Bachelor of Economics from the European Business School, London, UK, and an Executive MBA from the Instituto de Empresa International, Madrid, Spain. He completed the CTAM U Executive Management Program at Harvard Business School in 2016 and the CTAM Europe Executive Management Program at INSEAD in 2017.