Mr. Xu joined realme in 2018, and is responsible for the formulation and coordination of global brand and marketing strategies, as well as marketing management such as brand, sales and after-sales. The team consists of a group of young people full of passion and strength. Under the leadership of Xu Qi, realme quickly has built teams in various regions, formulated regional strategic plans, and successfully entered markets of 10 countries. With online channels around the world, realme has set up service standards and systems. As the products of realme are popular with the users, the young image and the all-round superior experience represented by the brand are also widely recognized.