Having started his career in technology, Phil made a switch to the music industry in 2006 when he joined a then-tiny label called Modular Records. Phil built up Modular to be one of the world’s leading independent and influential record labels (home to Wolfmother, Black Keys, Yeah Yeah Yeahs, Cut Copy, Robyn, Tame Impala and more), and subsequently they sold 50% to Universal/Interscope/Island Records.
When Phil saw the rise of the streaming, he decided to leave Modular/Universal to switch to managing artists and created Deadly People.
It was during this time that Phil became frustrated with ticketing. Artists were playing venues for an agreed ticket price, only to find the final cost to fans was massively inflated with fees. Not only that, when the artists sold out the tickets were snapped up by scalpers at even higher prices. Fans were being ripped off and no one seemed to care. Not only that, ticketing didn’t think about the fan experience and Phil saw a huge opportunity to build a platform in an industry that needed urgent reform.
DICE was launched in 2014.
Since then, DICE has transformed how fans discover and buy tickets to live events and livestreams all over the world. From A$AP Rocky to BICEP, Nick Cave to Primavera Sound Festival, from the up-and-coming, to the world’s biggest acts, DICE works with major artists, leading promoters, and renowned venues worldwide. In addition to a respected music offering, DICE offers fans an array of arts, culture, and lifestyle events. DICE is live in the U.K., U.S., France, Italy, Spain, India, and Australia - and accessible to fans globally through its livestream offering.