Paloma is Executive MBA by IE Business School and MSc in Computer Engineer by UCM. She started her professional career in Microsoft, joining Telefónica afterwards as Product Manager. After several years launching and managing innovative products as mobile TV she moved to Telefónica China, where she worked with CNC Labs CEO in designing and implementing the strategic plan for this company. Back to Spain, she was in charge of Mobile Broadband business development. In 2011 she joined Wayra to collaborate in the global launch as part of the foundational team. She is currently the Director of Wayra Madrid. In Madrid only, Wayra has helped create and grow more than 50 startups, such as Countercraft, Smart Protection, Brandtrack, Bucmi (now part of Uala), Upplication (sold to Mobusi), Mirubee (sold to Smilics), Apparcar (sold to ICES), among others.