Nicole Lazzaro

President & Founder, XEODesign, Inc.

Nicole Lazzaro

Speaker Bio


Nicole is the leading authority on emotion and player experience, a champion for the people centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprise as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.