As the Head of End User Sales and Print Services & Solutions for HP Southern Europe
Market, Montse Serra holds responsibility for France, Italy, Spain and Portugal for HP
Inc. End User Computing, Printing, Services and Solutions. She also drives computing
and printing Services Business Unit and the transformation to contractual business
Montse is also the Executive Sponsor of the HP Women Network for Spain and
Portugal, a recognized and prestigious association that advocates for the interests of
women at all levels.
Previously, Montse was the EMEA Channel Strategy and CEE/MEMA/Russia Delivery
Director for HP’s Printing and Personal Systems group.
Prior to this role, she was the Enterprise Iberia Director in the Imaging and Printing
Montse joined HP in 1989 as an intern in the IT department in Barcelona, and since
then she has held different positions in Sales, IT, Quality, Delivery and Marketing
Management in different organizations with global, regional and country
She is a Computer Engineer from the Polytechnic University of Catalonia, has a PDD
from the IESE Business School and an Innovation Program in leadership from Stanford