Montse Serra

Head of End-User Sales and Print Services & Solutions, HP Southern Europe Market, HP Inc.

Montse Serra

Speaker Bio

As the Head of End User Sales and Print Services & Solutions for HP Southern Europe

Market, Montse Serra holds responsibility for France, Italy, Spain and Portugal for HP

Inc. End User Computing, Printing, Services and Solutions. She also drives computing

and printing Services Business Unit and the transformation to contractual business


Montse is also the Executive Sponsor of the HP Women Network for Spain and

Portugal, a recognized and prestigious association that advocates for the interests of

women at all levels.

Previously, Montse was the EMEA Channel Strategy and CEE/MEMA/Russia Delivery

Director for HP’s Printing and Personal Systems group.

Prior to this role, she was the Enterprise Iberia Director in the Imaging and Printing


Montse joined HP in 1989 as an intern in the IT department in Barcelona, and since

then she has held different positions in Sales, IT, Quality, Delivery and Marketing

Management in different organizations with global, regional and country


She is a Computer Engineer from the Polytechnic University of Catalonia, has a PDD

from the IESE Business School and an Innovation Program in leadership from Stanford