Mariël Koerhuis

General Manager, Johann Cruyff Institute

Mariël Koerhuis

Speaker Bio


General manager of Johan Cruyff Institute HQ at Barcelona, Mariël Koerhuis has more than 20 years of international experience in Higher Education. Former associate director of executive education at ESADE Business School. Mariël was responsible for strategy development at the Universitat Politècnica de Catalunya (UPC) and responsible for B2B development in global markets in various sectors. Former faculty member at the Johan Cruyff Institute, specialized in entrepreneurship and corporate strategy, she was actively involved in the development of the Master in Football Business in partnership with FC Barcelona, and with the Vocational Training/Bachelor Degree for elite athletes in the Netherlands.