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Marc Allera

CEO, BT Consumer Brands

Marc Allera

Speaker Bio


As head of three of the UK’s leading communications brands, BT, EE and Plusnet – as well as BT Sport – Marc is ultimately responsible for more than 30 million customer connections across the UK.



He is making BT Consumer a national champion, with a purpose of Connecting for Good and breaking down barriers for everyone in the UK – no matter who they are – and an unprecedented range of new products, services and skills programmes. Under Marc’s leadership, BT continues to do all it can to connect those who need it most during the pandemic. That includes extending the offer of unlimited data to frontline NHS workers, zero-rating educational websites and providing free connectivity to families and children without access to the internet so they can keep up with their education.



Keeping people connected with a seamless network experience remains a priority for Marc, with customers demanding more data at faster speeds, in more places and at greater levels of reliability than ever before. To meet that demand, Marc is driving the rollout of the next generation of technology: 5G. EE was the first UK operator to launch 5G, creating a faster, more reliable mobile experience even in the busiest locations. 5G from EE is now live in more than 160 cities and large towns and has been named the UK's number 1 mobile network.



In addition, EE continues to operate the UK’s largest and best 4G network, with more coverage than any other operator, supporting the UK’s Emergency Service Network and providing reliable rural connectivity to the vast majority of the country. Marc is also leading BT into a new chapter in its convergence journey with Halo 3+, a UK first for hybrid network technology.



Previously, Marc was CEO and, before that, COO of EE. In 10 years at Three, he was a driving force behind their growth from start-up to a major player in the mobile market. Prior to that, Marc was General Manager of Sega UK.