Lior is the CEO of PicUP, a startup company that develops a technology that transforms the phone call experience to be digital. PicUP works with leading telecom companies, adding digital capabilities to traditional phone calls, enabling businesses to launch super engaging and efficient calls to their customers.
Lior is a second-time entrepreneur, who Co-founded PicUP after founding and leading a company that leveraged technology to change the way students study for exams. Lior has rich experience in management, along with an extensive background in technology and organizational psychology. He is enthusiastic about innovation, communication, and the overlap between them.