Lan Guan is a Senior Managing Director at Accenture and currently leads the Global Industry Applied Intelligence Network within Accenture’s Strategy & Consulting domain. In this role she is responsible for working with clients to develop and implement data and AI strategies for their organizations. Lan has spent the last 18 years at Accenture working with Fortune 100 and large multinational clients across industries.
As an experienced Strategy & Consulting professional, Lan brings deep expertise in transforming all forms of data into actionable strategies and plans to maximize market opportunities for clients. She specializes in data strategy, cloud architecture, and artificial intelligence and machine learning. Lan has led an array of transformative initiatives focusing on customer segmentation and profiling, target marketing, predictive modeling, and business forecasting to enhance client’s growth potential and provide the business and strategic decision support to improve their bottom lines.
Lan has published many industry white papers and journal articles about the growing impact of AI on corporate transformation, and also co-authored a management handbook: Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More. She is a sought-after industry speaker on data and AI, as well as on topics ranging from the leadership skills needed in the digital economy to the future of work in an AI-enabled digital world. A distinguished inventor, Lan has been granted more than 20 international patents in areas including digital content recommendations, and digital marketing and sales optimization.