Khalifa Hassan Alforah AlShamsi was recently appointed as CEO at e& life, with over 28 years of telecom, media and ICT experience.
He led Etisalat’s first move into the digital space through the deployment of mobile services, fibre-based broadband and advanced data services. He has held several leadership positions within Etisalat Group, including Head of Mobile Networks, Chief Marketing Officer and Chief Digital Officer. His role in building the business unit ‘Etisalat Digital Services’ was critical to generating new revenue streams and accelerating business growth. In his previous role as the Group Chief Corporate Strategy & Governance Officer, he was a key contributor to developing the vision and future strategic priorities of Etisalat Group.
Khalifa’s new role as CEO – e& life is to lead this new and exciting journey with an ambition to build an agile, tech-driven and dynamic platform in this B2C vertical. e& life’s strength will lie in its various portfolios, starting-off with our Fintech and TV & multimedia functions, including E-vision, under Khalifa’s leadership.
His experience and calibre makes him an integral part of e& management team, AlShamsi today is the member of the board of directors at Etihad Etisalat ‘Mobily’ in the Kingdom of Saudi Arabia and at PTCL/Ufone in Pakistan and Etisalat Afghanistan. He is also the Chairman of both, E-Vision-the UAE based TV content & multimedia company and for Etisalat ICT and the digital arm ‘ETS’ in UAE.