José Arcas has dedicated his entire professional career to the video game and entertainment industry since he published his first article at the age of 16 on MeriStation.com. In 2007 he joined the public relations team of Nintendo Spain, where later became responsible for Wii and Wii U, and franchises such as Mario Bros., Zelda or Donkey Kong.
In 2009 he started iDÉAME, a young developers conference at the Complutense University of Madrid, to help students become part of the video game industry. In 2014 he founded Umami Games, a company dedicated to marketing and digital business for Spanish video game developers.
In 2015 José joined VIZZ, the leading influencer management agency in Spain, part of Webedia group, which exclusively manages profiles such as Rubius, Ibai or Willyrex. In 2021 he changed his position to Strategy Director at NOOB, a creative agency and audiovisual production company, specialized in formats, livestreaming an