Dr. Jordi Serrano Pons is a Medical Doctor and the Founder of UniversalDoctor: The Digital Global Health Company and also now since the last year of UhDa Health. Jordi also co-founded Zero Mothers Die, an innovative global public-private partnership initiative focused on reducing maternal mortality through the systematic use of ICTs and mobile health solutions. In 2018 Jordi was included in the Future50 HIMSS Europe: Supported by IBM Watson Health, is a new initiative by HIMSS Europe that aims to identify and bring together the top 50 Healthcare IT leaders in Europe. Jordi is a widely internationally recognized and active participant in the digital health and innovation field. He was consulting as a Health and Innovation Consultant to the World Health Organization (WHO), from 2013 to 2017 where he coordinated the development and implementation of different mobile health applications and supported the World Health Organisation Innovation Group.