Joanna Popper is an award-winning Hollywood and Silicon Valley media executive with a track record of launching cutting edge content and technology to drive revenue, audience engagement and brand love. She currently leads HP’s XR initiatives for Go-To-Market. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna is Executive Producer on the award-winning “Breonna’s Garden” and “Finding Pandora X” XR content experiences. Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” “101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.