Javier Sobrino

Managing Partner, Sport, Aser Ventures

Javier Sobrino

Speaker Bio


Javier is responsible for developing Aser Ventures' investment strategy with a particular focus on sport. He also plays a key role in managing Aser’s network of investor partnerships.



Javier joined Aser from FC Barcelona last year. As Chief Strategy & Innovation Officer from 2017-2021, Javier was responsible for the Catalan club’s corporate strategy, including its studios, licensing, merchandising and academies businesses as well as the Barca Innovation Hub.



Javier also acted as Barcelona’s Chief Revenue Officer for a period of 18 months.



He has previously held senior roles with Barclays and Accenture.Javier is responsible of the Club Strategic Plan and the development and implementation of the Innovation strategy. He leads the Barça Innovation Hub project as a new approach of the Club to the sports industry and environment. Prior to that he was a strategic consultant in the sport industry, working with top international sport clubs and entities in the definition and implementation of their corporate strategy.

He is a professor in different universities on strategic planning in the sport industry and writer of various books on this topic, including “Sports Diplomacy”.