Since 2019, Jaime Rodríguez de Santiago is General Manager of FREE NOW, which is the largest European urban mobility company. Prior to FREE NOW, Jaime led another mobility benchmark, BlaBlaCar, for more than 5 years. He helped BlaBlaCar to become one of the most recognized brands in Spain, exceeding 5 million users in the country.
Fascinated with technology since his childhood, Jaime has built his career around the transformative impact of technology on society. He studied Telecommunications Engineering at the Polytechnic University of Madrid. Before joining BlaBlaCar in 2013, he worked researching new ways of applying technology to university education and was one of the first employees of a pioneering startup in Spain, dedicated to real-time analysis of big-data for the telecommunications sector (Zhilabs) and led his own online media outlet for three years (6th).
Jaime is a regular speaker and professor at national and international conferences, in the press and in business schools on topics such as collaborative economy, digital transformation, leadership and entrepreneurship.