After majoring in Sociology at the Universitat of Barcelona, Capellà established a solid career working in social innovation, marketing, international trade, and tourism. For over ten years, he has collaborated as an external consultant in companies and public organisations such as Mobile World Capital Barcelona, ACCIÓ - the Government of Catalonia Trade office in Mumbai (India), and DCB Tourism. Since 2016, he is the CMO and a Co-Founder of the immersive tech startup, Broomx. He is responsible for leading the company's marketing and business development actions with
clients in over 25 countries. In addition, Capellà is an experienced speaker who has held lectures and talks at CETT-UB, Ostelea, and the Barcelona Technology School.
As Broomx's spokesperson, Capellà has advocated for immersive technology at the European Parliament in Belgium and at many other significant events and international stages.