Hilaria Greto

Global Innovation Marketing Manager, Lavazza Group

Hilaria Greto

Speaker Bio


Hilaria Greto is Global Innovation Marketing Manager at Lavazza S.p.A., based at Turin headquarter in Italy. She has over 10 years of experience across sales, net revenue management, local marketing and brand & portfolio development. In her current role, she is responsible for Lavazza’s Global innovation strategy fostering disruptive & breakthrough technologies to fuel the Group innovation funnel in the Retail channel.

Before joining Lavazza Group, Hilaria Greto held positions at Unilever and Coca-Cola HBC. She holds a Master degree in Business Administration.