Gulru Atak Gundem is Head of Innovation in Citi’s Institutional Clients Group. Her primary responsibilities are exploring new opportunities for growth through new business models, emerging technologies and partnerships, as well as driving innovation efforts in collaboration with other Citi teams. She is also managing corporate intrapreneurship & incubation program “D10X” in collaboration with Citi Ventures.
Gulru brings an extensive experience of product development, client relations and business management in institutional banking, specialized in transaction banking from payments to trade finance. She is an evangelist of innovation, particularly on leveraging new technologies to build new business models, superior client experience and operational excellence. Gulru has led and contributed to various initiatives, turning concepts to solutions. Few examples are digital cash management solutions for start-ups, central bank digital currency pilots, smart contract negotiation, payment outlier detection, distributed ledger technology implementation in trade finance. Recently, Gulru is focusing on changing business models with technologies like IoT, 5G, cloud-computing, connecting our physical world to digital and its implications in embedded finance.To design and deliver future of financial services, she believes in the power of collaboration and focuses her efforts on building sustainable, strategic and impactful partnerships.
Prior to her current role, Gulru was the Global Head of Treasury & Trade Solutions (TTS) Innovation where she managed Innovation Labs and a global team, driving future innovation opportunities in transaction banking. She held several positions at Citi, from Finance to TTS. She started her career at PriceWaterhouseCoopers as an associate in Assurance & Business Advisory Services at September 2000. Gulru holds a BA degree in Business Administration from Bogazici University in Istanbul Turkey, as well as a certificate on Disruptive Strategy from Harvard Business School Online. She lives in Dublin Ireland with
her husband and daughter. Gulru is passionate about mentoring, especially inspiring women in achieving their potential…
Citi’s Institutional Clients Group serves corporations, financial institutions, institutional investors, and governments in all major aspects of finance: Working Capital Management, Execution, Securities Services and Advisory and Capital Raising through an unmatched, worldwide proprietary network with a physical presence in 96 markets.