Frances Yu is a Partner with Deloitte Consulting LLP. She is the global lead for Deloitte's Enterprise Digital Strategy offering, and the High Tech sector lead for Deloitte Digital’s Market offering. Additionally, she is a leader in Deloitte's end-to-end CMO Services and Customer Transformation practice. She spent the past 18 years helping global companies drive demand-driven growth through making enterprise-wide digital strategy and organization choices, launching new digital-enabled business and new brands, and transforming sales and marketing capabilities to be digital first. She is a frequent contributor to industry panels and publications on CMO and digital topics. Most recently, she has been focusing on rewiring the enterprise for the digital era – making enterprise cheaper, faster, and better, and the implications of this era on the workforce.