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Ferran Caceres

FFWD Lead, Open and Corporate Innovation, Philip Morris International

Ferran Caceres

Speaker Bio


After almost a decade launching Startups (Equity financing, Baby care and Telemedicine), Ferran translated his experience into the corporate world.

Nowadays he works at Philip Morris International HQ in Switzerland, as New Business development Manager, exploring and identifying emerging categories in which the company can play a leading role. Previously he was part of FastForward (FFWD), an ecosystem to make Philip Morris shift its way of working and culture from brand-centric to consumer-centric, embedding design thinking, rapid experimentation and data-driven decisions into their employees’ DNA.