Mr. Emmanuel Bret was appointed as VinFast Deputy CEO in January 2022 to spearhead the company’s global expansion in terms of sales and marketing.
Mr. Bret is a senior executive with over 20 years of diversified leadership experience in the automotive industry. He has successfully developed a unique EV BMW ecosystem designed to lead European markets through the implementation of a new strategic direction for EV customer experience, new direct sales model, digitization, and charging infrastructures. He also created the MINI Brand in France with a strategy of exclusivity and luxury positioning.
He had held many senior positions at major automotive brands such as: CEO – Managing Director at BMW Group Sweden, CEO BMW Group Norway, Sales General Director at BMW & MINI Group France, Brand General Manager at MINI France.