Emmanuel Bret

Deputy CEO - Global Sales and Marketing, VinFast

Emmanuel Bret

Speaker Bio

Mr. Emmanuel Bret was appointed as VinFast Deputy CEO in January 2022 to spearhead the company’s global expansion in terms of sales and marketing. 


Mr. Bret is a senior executive with over 20 years of diversified leadership experience in the automotive industry. He has successfully developed a unique EV BMW ecosystem designed to lead European markets through the implementation of a new strategic direction for EV customer experience, new direct sales model, digitization, and charging infrastructures. He also created the MINI Brand in France with a strategy of exclusivity and luxury positioning. 


He had held many senior positions at major automotive brands such as: CEO – Managing Director at BMW Group Sweden, CEO BMW Group Norway, Sales General Director at BMW & MINI Group France, Brand General Manager at MINI France.