Dan Hodges has distinguished himself as one of the world’s leading business futurists by accurately predicting and monetizing the profound ways in which technology has impacted consumer behavior during the last twenty-five years.
Dan began his business career in New York’s advertising industry, working with industry leader Irwin Gotlieb to manage the one-billion-dollar Procter & Gamble media buying and global investments account. However, foreseeing the impact that cable television would soon have on the television advertising market, Dan moved in 1992 to Discovery Communications, where he worked as a senior sales executive for seven years. During that time, Dan launched the company’s digital business, worked with Jay Chiat to develop the first interactive TV ad experience, and assisted founder and CEO John Hendricks in launching Discovery’s on- demand service. Over that same period, advertising revenue at Discovery soared from $100 million to $950 million.
Sensing the commercial opportunities that digital technology would soon make available, Dan worked for the next seven years as a consultant, helping forward- looking businesses transition into the digital marketplace.
As Dan’s reputation as a digital innovator grew, companies began approaching him to lead their innovation efforts. In 2006, he joined Enpocket, which at the time enjoyed a 47% share of the US mobile advertising market. When Nokia acquired the company a year later, Dan was chosen to lead the largest mobile advertising sales force in the world, and he spend the next decade reimagining the world of mobile advertising.
Currently, Dan runs Consumers in Motion Group (www.cimours.co), a global strategic advisory firm that helps business leaders anticipate the future and innovate accordingly. CIM Tours and Retail Store Tours (www.retailstoretours.com) creates business and consumer programs for attendees at industry conferences and other themed events. These programs help attendees navigate and network the events while encouraging them to explore and engage with the technologies and trends driving the pace of change in business today.
In response to the Covid-19 pandemic, Consumers in Motion Group created the World Retail Forum (www.worldretailforum) which features global experts who share best practices restarting retail.
Dan holds an A.A.S. in biotechnology and subsequently earned a joint B.S. from Syracuse University and the State University of New York’s College of Environmental Science and Forestry.
Dan writes for Adweek, Luxury Daily, Media Village, MediaPost, Retail Dive, Retail TouchPoints, and Wired: Innovation Insights.
His speaking engagements have included appearances before audiences at: China Innovation Summit, ANTAD, Bangladesh World Retail Congress, CES, The World Bank, US Department of State, Harvard Business School Summit, GSMA Mobile World Congress, The National Retail Federation: Big Show, National Association of Broadcasters (NAB), South by Southwest, Internet Advertising Association, Mobile Marketing Association, Retail X, Retail Innovation Conference, JD Power & Associates. Path to Purchase Institute.
Daniel Hodges is a guest lecturer at the NYU Stern MBA Program, LIM College, Fashion Institute of Technology (FIT), Texas A&M.