Dan Costello

Chief Revenue Officer& SVP, Business Innovation, Phoenix Suns

Dan Costello

Speaker Bio


Dan Costello is in his 15th season with the Phoenix Suns. As Chief Revenue Officer and Senior Vice President of Business Innovation, Costello oversees all revenue generation departments including Ticket Sales and Service and Global Partnership Solutions. Costello also oversees the organization’s strategies involving innovation and Information Technology, as well as Suns Legacy Partners’ interest in the Legends Entertainment District. Prior to becoming Chief Revenue Officer & Senior Vice President of Business Innovation, Costello was Chief Commercial Officer. Before the 2018-19 season, in an organization-wide initiative helmed by Costello’s vision and guidance, the Suns partnered with PayPal to create a first-of-its-kind global partnership that made PayPal the first-ever jersey patch partner of the Suns and the Official Payment Partner of the Suns, Phoenix Mercury and Real Club Deportivo Mallorca. In July 2019, the Suns were awarded the NBA’s Changemaker of the Year Award at the NBA’s Revenue & Analytics Workshop in recognition of their innovative approach to partnering with PayPal. Costello began his career in television advertising with Cox Media, and while there he had successful years as a local account executive focusing on local business, national sales manager focusing on bringing national ad sales dollars to the state of Arizona, and national Hispanic sales manager. Costello currently serves on the Phoenix Suns Charities Board of Directors, Great Hearts America Board of Directors, the Steward Health Care Board of Trustees and is a Honorary Commander at Luke Air Force Base. A graduate of the University of Nevada Las Vegas, he is married to Melissa (an attorney with Ballard Spahr LLP) and has two children, Logan and Dylan.