Passionate about the start-up ecosystem and how new technologies are transforming the world, with an educational background in Business and Marketing; Cristina has over 15 years’ experience, 8 as a strategic consultant and the past 7 focused on entrepreneurship. She was part of the founding team of an accelerator, Endeavor Spain, where she built the Search, Selection and Services department. Cristina has worked mainly in Spain and US and has been recognized for her ability to lead and help different size companies manage their growth through business development activities, access to funding and new markets, designing and implementing marketing & business strategies and building bridges between corporates and start-ups. For the past four years she has been managing investments at Amadeus Ventures, the start-up investment program of Amadeus IT group. She also collaborates as a mentor and jury in IE Business School.