Aurora Gomez Cabezas

VP Growth, Free Now

Aurora Gomez Cabezas

Speaker Bio


Aurora Gomez joined the FREE NOW team in July 2020. FREE NOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. In her role as a VP of Growth, Aurora is responsible for the Growth Platform product function as well as for Marketing Automation.

Previously, she was part of Careem’s leadership team as a Director of Growth. Through her journey with Careem, Aurora contributed to the exponential growth that led to an acquisition by Uber, which became the largest-ever technology deal in the Middle East.



Prior to her role at Careem, she spent 8+ years in business controlling and risk analysis within the Education, Pharmaceutical and Banking industries.



Aurora holds a double degree in Economics and Business Management from Pompeu Fabra University in Barcelona."