Antoine Courbon is the head of Digital of Amaury Sport Organisation.
Antoine is responsible for building and managing all digital platforms of ASO events (website, app, CRM, data, video players, video games, etc.) with the objective of recruiting and engaging fans, supporting partners marketing activation and generating revenues. He is also responsible for the marketing strategy around mass events competitors (recruitment, pricing, registration platforms, growth, etc.). He joined ASO in 2019 as head of mass events commercial, partnership & hospitality.
ASO is a company that owns, designs and organizes top international sporting events. Specialized in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organization, media and sales of sports events.
A.S.O. is involved in 5 major sports including cycling with the Tour de France and the Vuelta, motorsports with the Dakar or the World Rally-Raid Championship, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France, and sailing with production and distribution of images for prestigious races.
Prior to joining ASO, he spent almost 9 years in a sports marketing agency, Havas Plays (ex-Havas Sports & Entertainment), whereas a brand director, he advised & led marketing campaigns around sport, music, gaming or entertainment for global clients (the Coca-Cola Company, EDF, Disney, etc.).
Antoine is a graduate of an EDHEC Business School and a lecturer for some Business Schools. He is a great fan of sports practicing regularly skiing, running, hiking or football.