Alejandra Fraile Gomez

Marketing Director, Musgrave

Alejandra Fraile Gomez

Speaker Bio


Alejandra Fraile is the Marketing Director and member of the Management Committee at Musgrave Spain where she heads the Marketing and Communications department.

Alejandra has more than 16 years of experience in Marketing and Retail Management and has held various marketing management positions at major multinational companies such as El Corte Inglés, National Geographic, Tendam and Hermes, developing marketing and commercial strategies for both national and international markets. In 2019 and 2020, she was named a Top Women Leaders Candidate. She is also on the Advisory Board of the Retail Forum and received an award in 2019 from the Chamber of Commerce thanks to a project developed at Musgrave.

Her education: Undergraduate degree in Business Administration and Management, Masters in Marketing and Advertising at ESIC, MBA in Business Management at ISEM, PS in Digital Marketing at IE, PS in Digital Transformation at ESADE and Infood program at the San Telmo school in 2020 where she was president of  her promotion. In addition, to this in 2021 she has begun a doctorate (PHD)  in Business at the University of Alicante.

Immersed in contributing to publications in magazines such as Inforetail, RetailActual, Infohoreca, Ipmark and teaching as a guest at the University of Alicante, Ied, Esdem, Retail Forum and also a  multitude of specialised courses in Marketing and Retail, Alejandra is a lover of the Mediterranean, Bikram yoga, lifelong education and the contribution of her knowledge.