Adolfo Hernandez

VP Global Telco Industry, Amazon Web Services

Adolfo Hernandez

Speaker Bio


Adolfo joined Amazon Web Services from  FTSE listed SDL Plc (the intelligent language and content company - now part of RWS Group) where he had been CEO since 2016. During his tenure he led the transformation to make the company more customer centric, increase innovation in the areas of Machine Learning, Automation, Cloud, Intelligent Content. The end result was a drastic improvement in customer satisfaction, improved financials and shareholder value; and the ultimate merger with RWS Plc. This involved re-building the teams and culture, evolving customer engagement, Go-to-Market models whilst re-shaping customer value propositions with new products and transition to Cloud based solutions. Adolfo also led the divestiture of non-critical divisions and acquisitions to re-focus and accelerate strategy. Prior to SDL, Adolfo was CEO of Private Equity owned Acision Ltd, the mobile messaging market leader doing business with the largest Telecommunications companies in the world, where he lead the transformation of the company prior to its merger with Comverse (now part of Mavenir).



Before that, he spent four years at Alcatel-Lucent, as Executive Vice President, Global Software Services and Solutions, where he was a member of the Executive Committee, reporting to the Group CEO. In this role, he was responsible for all of Alcatel-Lucent's multi-billion dollar software application solutions and services business globally. This included solutions like CloudBand. Mobile Payments, IMS/RCS, Mobile Advertising, professional, consulting and managed services and consulting businesses. In addition, he headed the Strategic Industry business providing advanced Telecommunications solutions to some of the biggest Enterprises across verticals such as utilities, transportation, manufacturing and governments around the world. Prior to that Adolfo also served for 2 years as President EMEA responsible for all sales, business and relationships with Telecommunication Service Providers for Mobile, IP Networks, Optical, Applications, Fixed Line and Services.



Besides his Telecommunications experience Adolfo also has a wealth of experience in Enterprise software and services built over the years in global senior sales management roles at Sun Microsystems Inc. and IBM Corp (nine years) in a variety of sales leadership and general management positions in the areas of eBusiness, Web Solutions and Open Systems. He is the recipient of the 2005 Sun Microsystems Leadership Award  and in 2020 he was named “CEO of the year” at the UK Tech Awards



Adolfo holds a BSc, MSc in Computer Science at University of Granada, an MBA IDE Madrid, and an Senior Executive Programme at London Business School. Adolfo’s hobbies are sailing (he has done an oceanic Atlantic crossing and several competitive regattas), downhill skiing, golf and travelling with his wife and daughters. The family is based in London and also spend time in their second home in Spain.