Adolfo joined Amazon Web Services from FTSE listed SDL Plc (the intelligent language and content company - now part of RWS Group) where he had been CEO since 2016. During his tenure he led the transformation to make the company more customer centric, increase innovation in the areas of Machine Learning, Automation, Cloud, Intelligent Content. The end result was a drastic improvement in customer satisfaction, improved financials and shareholder value; and the ultimate merger with RWS Plc. This involved re-building the teams and culture, evolving customer engagement, Go-to-Market models whilst re-shaping customer value propositions with new products and transition to Cloud based solutions. Adolfo also led the divestiture of non-critical divisions and acquisitions to re-focus and accelerate strategy. Prior to SDL, Adolfo was CEO of Private Equity owned Acision Ltd, the mobile messaging market leader doing business with the largest Telecommunications companies in the world, where he lead the transformation of the company prior to its merger with Comverse (now part of Mavenir).