Forrester predicts that in 2021, after the Covid-19 pandemic’s impact, advertising spend in the US alone will reach $200 billion. The future of advertising will be different and more customer focused. Join marketing thought leaders who will examine the trends and behaviours, skilled marketers must look at for the future. We will delve into the different platforms brands should invest in and how to best engage and retain customers with the rapid onset of new technologies. How virtual platforms such as social media are now replacing in person experiences and how to adapt to this new reality.