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Session Description
The Future of Marketing – Growth Through Real-time Personalization
- Revenue Impact of real-time personalization – With real-time personalization organizations present customers what they want, at the right time, with content that hits the mark
- Reducing customer acquisition and retention costs – decrease in customer acquisition and retention costs through personalization
- Key challenges – Data management, scalability, privacy & delivering real time
- AI is core to personalization at scale – Data science is the differentiator. Ability of organization to build AI models fast and deploy is key to success
- Building the personalization engine- Framework and best practices
- Future trends and direction – The future of marketing and the requisites for success
Doors Open: 11:45
