The Battle on the Connected TV Eyeballs

When

Tue, 1 Mar: 16:15 - 16:35 CET

FREE ACCESS

Physical
Location

Agora Stage, Hall 6 - 4YFN

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Session Description

The battle for CTV eyeballs is in full swing. As more and more eyeballs move away from traditional TV to Connected TV, advertising budgets react and change to keep track of their new viewing habits. At the end of the battle, who will stand victorious? The platforms, the publishers or the advertisers? 

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