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4YFN

Sports in VR: The EuroLeague Final Four

Running

Wednesday, 30 June: 17:30 - 18:30

Location

Discovery Area Stage, Hall 2

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Session Description

Hector Prieto, YBVR CEO and Marc Bertomeu, EB Innovation Manager, will discuss how VR could offer a new line of monetisation for sports properties with Virtual Tickets. A new way to enjoy sports halfway between the live attendance and the broadcast experience.
This year’s EuroLeague Final Four will be the first event to incorporate this technology in Europe.


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