Power Personalized Experiences at Scale with a Built-for-purpose Tech


Thursday, 01 July: 11:45 - 12:30 CEST


My MWC Online, Hall Virtual



Session Description

Research shows that companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth. But as today’s consumers increasingly jump from email to your app and mobile to the web, how can brands listen to their customers and ensure thoughtful personalisation? To reach them effectively, you need to leverage the right technology ecosystem—one that allows you to integrate the best-in-class technologies for all your different customer engagement needs and connect them together to support responsive, relevant, and deeply human brand experiences.


Magith Noohukhan, Evangelist - Braze
Jennifer Belissent, Principal Data Strategist - Snowflake
Sudheendra Chilappagari, Product Evangelist - Segment

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