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Session Description
The mobile money landscape is continuing to rapidly evolve, and COVID-19 has accelerated many of these changes.
More and more, mobile money is being used for merchant payments, utilities and bills and even wages rather than the simple P2P payments that drove adoption originally. Diversification and innovation in the ecosystem are driving both profitability for providers but also driving impact for consumers. Mobile money-enabled credit, insurance and savings accounts are leading to “deeper” financial inclusion, allowing underserved customers, including women, to develop financial resilience.
A testament to mobile money’s growth and established status can be seen as services are becoming independent of their parent operators, focussing on becoming fully fledged financial service providers. Simultaneously, new competition in markets means that providers need to be agile and pivot to manage this competition.
This seminar will explore the changing nature of commercial growth models used by mobile money providers – both those led by mobile network operators and newer, network-agnostic players. Our panel of experts will consider which new or existing factors are likely to lead to increased customer activity and what more can be done to encourage usage and adoption especially for underserved customers, such as women, rural dwellers and youth.
