Know Your Customer


Wed, 2 Mar: 12:30 - 13:30 CET


The MWC Broadcast Stage, Hall 4



Session Description

The rise of new technologies and approaches to communication—particularly mobile and social media—has given brands more ways to reach potential customers, but it’s also added an incredible amount of complexity to the customer journey. So how can mobile marketers simplify this process to create one high-performance mobile journey that encompasses any mobile channel? In this session, we’ll show you how to create cohesive journeys that unite owned and paid, in-app and out-of-app channels to deliver cross-channel customer experiences that boost revenue results. We’ll also delve into the tech ecosystem needed to power these experiences, looking at the key roles that data agility and interoperability play in achieving a singular, coherent picture of your customers on an individual level.

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