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Session Description
Online behaviour has significantly changed in the post pandemic era with enterprise and consumer-led companies becoming more collaborative and simplified; from the convenience of e-commerce and growth in mobile payments, to gaming platforms like Fortnite and Roblox expanding their advertising opportunities. Understanding the changing user experience is essential as capabilities surrounding the metaverse strengthen. Big Tech is championing the metaverse with significant investment and maturing technologies, but what is the reality for consumers today and are we ready for the future of the internet?
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