Innovation & Business Prototyping Summit


Thursday, 01 July: 13:15 - 14:15 CEST


Agora Stage, Hall 2



Session Description

“No innovative idea survives first contact with the customer” - We often find corporations stuck in ideation and perfection mode, delaying a reality check with the market. Business Prototyping is a set of tools, as well as a mindset, to avoid just that. Extensively used by startups and entrepreneurs these techniques are being adapted to corporate innovation. Join our panel with four Innovation leaders from major corporations to learn how they have applied it to launch new products, services and business models.

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