How Data & AI Engage the Customer

Running

Wednesday, 30 June: 11:00 - 12:00 CEST

Location

Auditorium B, Hall 2

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Session Description

With the shift to digital interactions, we now have a new kind of consumer whose behaviours, expectations and values have changed dramatically. Businesses have seen many new opportunities with the adoption of AI and data in order to help achieve and improve positive customer experiences. We are seeing more in-depth and robust customer engagement systems, which are driving that change to a new type of customer connection. This session will focus on successful business strategies from AI and data implementation, opportunities and challenges faced and what is in store for the new connected consumer.

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