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Conference

Automating the Sales Pipeline

Running

Monday, 28 June: 16:00 - 16:45

Location

The Studio, Hall 8.0

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Session Description

The pandemic has forced many CMOs to make difficult decisions on how to maximize the impact of marketing initiatives and pivot to a more adaptive planning and operations approach. In order to be successful, companies need to be agile and fast to respond to the digital consumer trends. Goals and objectives need to be aligned to their brand and overall business strategy. This session will focus on how companies are driving engagements by understanding the customer by building trust and loyalty through the customer journey.

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