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MWC 2018 Event Themes

We have developed eight event themes to help guide you in finding the content that is most relevant to your industries, your interests, and your future visions. Use these themes to sort through the agenda and build your MWC journey around targeted content. Watch the videos below for a quick overview on some of this years themes, and see the rest here.

Future Services Provider: Operators will need to address the question of where and how to compete in future. What will that look like, what are the strategic options, how will they make money and how do MNOs transform themselves? What will the impact of 5G, analytics, machine learning and digitisation be on their cost structures, customer engagement and strategic options?

The Network: We are seeing rapid developments in network technology, offering immense opportunities for lower opex and new business creation, but the potential capex and growth in complexity is daunting. This theme examines the opportunities and technical challenges beyond the hype of 5G, NFV, SDN and more.

The Digital Consumer: Consumer interaction and transactions with companies through digital channels is rapidly evolving. By employing analytics throughout the customer life cycle, delivering rewarding customer experiences and empowering digital trust, companies can build digital brands that retain customers and rise above the rest. We explore what’s happening and what that means, individually and for businesses, as the customer relationship evolves.

The 4th Industrial Revolution: The growth in IoT has meant every type of industry is looking at connected technologies to ensure it is ready for the move towards an automated society. This theme unravels the complex web of technology trends, partnerships, business concerns and opportunities needed to survive and thrive in a digital automated world, and the demands placed on city and national governments.

Content & Media: As online services become the primary means of media consumption, the relationships between content creators, distributors and consumers continue to evolve to something richer, more direct, immersive and personal, more complex and tougher to manage. We dive into the world of VR, content rights, production, acquisitions, partnerships, business models, delivery networks and more.

Tech In Society: Connected technologies are tools that could offer huge benefits for society; better government, security, transport, health, education, arts, emergency response and the environment. But a tool without guidance, ethics and craft is useless or even dangerous. What will it take to make a better future and how can we avoid taking wrong turns on the way?

Applied AI: Machine learning, cognitive computing and AI are being hyped, with good reason; the potential seems almost boundless. As young technologies still, they sit in a complex web of issues. This theme aims to cut through that complexity.

Innovation: The term “innovation” can be defined as something original and more effective that “breaks into” the market or society. The innovation theme will feature anything that falls outside of the themes above. The most innovative solutions are, after all, often the most unexpected and therefore hard to classify.